With its universal themes of love, loss, forgiveness, and facing our fears, A Thin Place will appeal to readers of the following categories: literary fiction, self-growth, and travel.
It will draw readers interested in American characters of East Indian descent. This has been proven by the success of authors such as Chitra Divakaruni, Jhumpa Lahiri, etc.
In addition, the Camino de Santiago (the primary setting for the novel) has become popular in mainstream media:
- Over 400,000 Americans and Europeans have officially walked the Camino de Santiago between 1999-2003.
- Currently, an average of 100,000 people walk the Camino de Santiago each year. This number is expected to double in 2010.
- Several novels that used the Camino de Santiago as their primary setting became US and international bestsellers (The Pilgrimage, The Camino).
- Strong media interest in the Camino de Santiago. Examples include:
- New York Times (two full pages)
- Larry King Live
- Time magazine cover story
- A significant number of websites are dedicated to the pilgrimage.
- Google search for Camino de Santiago resulted in 3,480,000 hits.
- Focused Google search for "Camino de Santiago" resulted in 2,430,000 hits.
As a marketing consultant, I have made many sites successful using the internet and traditional media. I will use the same skills (and passion for the novel) to market A Thin Place when it is published.